Leadership Team

With more than 200 years experience in our phone room and client services department, we work to simplify the process so our clients can concentrate on other things.

Marisa Pope President

Marisa Pope has been in the marketing research profession for 30 years and has experience in both qualitative and quantitative research methodologies. She has a strong background in advertising, promotion and operational efficiencies, and has been an active member of the Marketing Research Association for most of her career.

Using her innate perception, exceptional leadership, and instinctive ability to assemble exceptional teams, Marisa has built a family of companies that provide the finest data collection services in the country. Marisa is an accomplished public speaker and has been instrumental in the development of several educational seminars for both the Chapter and National associations of the MRA.

Her passion for the industry and drive for success keep her focused on efficiency and finding ways to offer clients more than they expect and these attributes are reflected in her companies’ technology, facility designs and client relationships.

An accomplished public speaker, Marisa has always stayed involved in the industry, initially serving the Atlanta/SE Chapter Board as President, and ultimately chairing the Education Work Group for the National MRA during her six years on that Board. The recipient of the National MRA's prestigious Shining Star Award in 2006, Marisa was also awarded the Distinguished Service Award in 2010 . She also serves on the Program Committee for the Pharmaceutical Marketing Research Group and belongs to the AMA, ESOMAR, PBIRG, CASRO and many other industry associations and groups.

Melisa Gipson Executive Vice President

With over 25+ years of market research experience with Jackson, Melisa has worked in several capacities throughout her career. Now serving as our Executive Vice President, she oversees operations at both our Perimeter and Midtown locations, manages client relations, and loves to work in new business development. She is an active member of the Insights Association, serving as a past President to the ATL/SE chapter. She is also a member of Intellus and AMA. Melisa’s passion for the industry and exceptional customer service is evident in the work she produces. She loves helping our client find a solution to their challenges, and nothing makes her day more than knowing she’s helping a client fulfill their objectives.

Melisa lives in Gainesville, GA with her husband Ryan, and their children, Jacob and Emma. She loves spending her free time at sports events, trying new recipes in the kitchen, and cooking for family and friends.