What We Do Best
Jackson Associates is the oldest research firm in Atlanta, GA and has partnered with 20 other facilities nationally through our membership in GroupNet.
Being the oldest doesn’t necessarily make us the best. Our dedication to the business of research and our experienced team of professionals make us the best.
We offer outstanding recruiting and online services, and our luxurious facilities offer our clients a comfortable, technically
advanced place to host their in-person research. But we offer so much more than that!
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Although our focus facilities and online capabilities are at the core of our business, we know clients today need a place
they can go where they can get more than just one facet of research. To help those clients who want a “one-stop” solution, we have partnered
with a local consulting and design firm, AnswerQuest, to offer full service research design, consulting and analysis.
Using a variety of proven methods, such as focus groups, in-depth interviews, online surveys, observational and ethnographic
research techniques and segmentation tools, AnswerQuest has a toolbox equipped to meet any research need. However, in addition to their traditional
research methods, together Jackson and AnswerQuest have developed a unique method to assist clients in gaining even deeper insights to their customer base.
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By pre-segmenting our database respondents into “state of being” sectors, we can recruit specific segments or a cross-section of segments
to target those respondents most influential in the decision-making process. Conversely, we can run a wide cross-section of respondents to target which
audience sector is most moved by a clients’ advertising or messaging. This allows the marketing and advertising team to make the most of their messaging,
by tapping into a respondent’s deepest thoughts, their psychological drivers and subconscious motivations.
If you have a research project anywhere in the U.S. and would like to get a complimentary estimate, please follow this link to our
customized bid request form. You will receive a reply in minutes and your formal estimate within an hour.
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