In-person Focus Groups
Jackson Associates is the Eastern seaboard's premier data collection firm, with offices
in Atlanta and Boston. Our consumer, executive and medical data bases have
representation from the all the major metropolitan counties in
and around both cities.
Recruiting and Training
Qualitative research requires close attention to detail, and a host of understanding about the "spirit of the recruit". Our recruiting agents are carefully and methodically trained following a custom-designed training program that allows advancement
upon completion of tasks and tests.
Training modules include:
- Senior Contact Agent (includes medical and B2B training modules)
- The Personal Interview
- Remote Interviewing (offsite)
- Probing and Clarifying
techniques
- Quota Control and Management
- Hosting and AV Services
Our Quantitative Research spcialists undergo additional training modules including:
Legal Research
Our Atlanta facilities are uniquely designed to accommodate quali-quant studies such as mock juries and perception analyzer tests. Our spacious Perimeter facility allows up to 100 people
to be seated in our auditorium which still leaves three focus rooms for break out
groups.
We have the following equipment in-house:
- Podium with microphone
- Multiple easels
- Document camera
- LCD projectors
- Two projection screens
All rooms have adjustable lighting which allows respondents to better view materials where different light conditions affect their perceptions.
Our onsite Technical Director and AV staff rearrange their schedules to be available during all technical tests, which offers our clients an increased level of comfort
and support.
In addition, our recruiters are trained to understand the importance demographics play in a mock jury test. We capture county and voter information on all respondents in our
database, which helps keep the cost of recruitment lower because we are able to target the most qualified participants.